Women's

Stella McCartney

Adidas Presentation

Stella McCartney makes a splash at London Fashion Week as synchronized swimmers help unveil her new sportswear collection for Adidas! 

Waking up bright and early in the middle of London Fashion Week to work out may not be at the top of everybody’s to-do list, but Stella McCartney’s Adidas presentation was so inventive and visually stimulating it would inspire even the sleepiest of fashionistas into jumping on a treadmill.  With innovative active wear design advances such as oversized sleeves, swimwear with cutouts, and clever uses of sheer and lightweight materials, Stella McCartney wowed everyone!

As McCartney noted, the point of this showcase, and indeed the point of the collection itself, was to inspire women to get their sweat on. "We work with top athletes," the designer said, “and even they tell me they perform better when they feel like they look good. It's a confidence thing." One thing is for sure: Never before have women looked so good while working to make their bodies look good.  http://www.style.com/fashionshows/review/S2014RTW-ADIDSTEL/